Client.
The project focused on developing a wayfinding design for the Villa Comunale di Napoli, aiming to integrate a totem structure harmoniously into the park's natural landscape. The design challenge was to create a system that would not only guide visitors effectively but also enhance the aesthetic appeal of the environment.
Problem.
The totem design is based on modular grids and incorporates expansive white spaces, allowing it to blend seamlessly with the surroundings. The structure's design philosophy prioritizes harmony with the natural setting of the Villa Comunale, ensuring that the wayfinding elements enhance rather than disrupt the park's beauty.
Solution.
To achieve this, the project included a branding component, developing a visual identity that resonates with the character and ambiance of the Villa Comunale. The branding extends to the totems, which carry the newly designed logo and color scheme, creating a cohesive visual experience throughout the park.
The chosen color palette draws inspiration from the warm hues found within the Villa, reflecting the natural beauty and serene atmosphere of the park. The logo design pays homage to Flora Capitolina, the goddess associated with nature and flowers, symbolizing the park's dedication to preserving natural beauty and promoting environmental harmony.
Results.
The result is an elegant wayfinding system that not only serves its functional purpose but also contributes to the aesthetic and cultural value of the Villa Comunale di Napoli. The thoughtful integration of branding and design elements has transformed the park's navigation into an engaging and informative experience for visitors, celebrating the rich heritage and natural splendor of this iconic Neapolitan landmark.
